The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. Setting new highs in participation and representation, Beautyworld Middle East 2014, the premier trade and networking event for hair, fragrances, beauty products and wellness, came to a close after three hectic days of business. The 19th and largest ever edition of Beautyworld Middle East enjoyed a strong response from the regional industry, where thousands of buyers and traders made a beeline for the latest products and innovations served up by 1,368 leading international beauty and wellness majors from 52 countries. The exhibition continues to lead the way in showcasing the latest global trends that shape the future of the regional beauty and wellbeing sector, and we look forward to welcoming you to our landmark 20th anniversary of the show in 2015, which promises to be even larger and more successful than ever.